At Inside Out Toys, we believe that being a great wholesale toys supplier means more than just offering high-quality products at competitive prices—it means truly listening to our customers. This was never more evident than at Spring Fair 2025, where we proudly exhibited our brand-new Jumini Baby range for the very first time.
Launching Jumini Baby at Spring Fair 2025
As children’s wholesale toy and gift suppliers, we were excited to introduce our latest collection of beautifully designed, eco-friendly baby toys. The response from visitors was overwhelmingly positive—retailers loved the superb pricing, eye-catching packaging, and carefully curated colourways that make this range stand out in any store. But what made the event truly valuable was the opportunity to receive direct feedback from our customers on how we could improve.
The Power of Customer Feedback
Among the many glowing reviews, two items—the Nesting Dolls and Safari Stacking Cubes—did not receive quite the same enthusiastic response. While customers loved the designs, they highlighted a key issue: the packaging wasn’t doing the products justice. They felt it was too cramped and small, preventing the items from being displayed as attractively as the rest of the range. This was a crucial insight for us because, after all, giftable packaging is essential for any gift shop.
Taking Action: A Packaging Revamp
Armed with this valuable feedback, we went straight to work. Collaborating with our design team and factory, we developed new, improved packaging for both items, ensuring they were more giftable, visually appealing, and in line with the rest of the range. The result? A significant increase in sales!
This experience reinforced an essential lesson: exhibiting, listening to your customers, and taking action is vital for both the wholesaler and the retailer. By making these thoughtful adjustments, we ensured that our customers felt heard while also enhancing the appeal of our products in-store.
Why Listening Matters in Wholesale
As children’s wholesale gift suppliers, we understand that success in the wholesale industry isn’t just about what we think will sell—it’s about understanding what you, our customers, need. The feedback we received at Spring Fair 2025 helped us make meaningful improvements, ensuring our Jumini Baby range meets the high standards of retailers and their customers alike.
At Inside Out Toys, we’re committed to being a supplier that listens, adapts, and delivers. Thank you to everyone who visited our stand and shared their insights—we’re looking forward to continuing to grow together!
Are you looking for a trusted children’s wholesale toy supplier who values your input? Get in touch to explore our latest ranges and experience the Inside Out Toys difference!
