PRIMO art materials

Art supplies powered by 100% green energy (solar)

Introducing PRIMO, Morocolor's diverse range of sustainable art materials, brought to you exclusively by Inside out toys, chosen with care for the children's gift industry. 

Morocolor, an Italian family business with over 90 years of expertise, emphasises quality, safety, and sustainability in their art materials. The factory where the products are made runs on 100% green energy (powered by solar) and holds FSC certification for its cardboard packaging. Our UK collection features a diverse range: watercolours, finger paints, poster paints, modelling dough, 'slime lab' kits, innovative window paints, jumbo chalks, fibre-tip pens, pencils, and crayons. With PRIMO, there's something for every young artist, blending creativity with quality and sustainability. Recommended retail prices range from £3.75 for pick up lines like a palette of watercolour paints, to £24.99 for a case of 10 tubs of modelling dough, ideal for gifting!